case study for www.bridgette.ie

Bridgette is an Irish Fashion, Interiors and Accessories Designer. From her studio in the Wicklow Mountains she creates unique creations for the Irish market. From stunning couture designs and award winning hats to bespoke wedding invitations and interior pieces every ITEM is custom designed and made with a clients unique requirements in mind.

When Bridgette decided in to establish an online presence she had a number of key requirements that needed to be met.

• The website needed to strongly represent the Bridgette brand
• The website must visually excite and impress potential clients
• The website must encompass all of the diverse aspects of the Bridgette range under a single common look and feel.
• The website must establish Bridgette’s strong local business presence.
• Bridgette’s Wicklow studio is at the heart of her brand. The website must give the viewer the feeling of being inside the studio.

The first decision to be made was the choice between .com and .ie

The decision was quickly made to register Bridgette . Some of the key reasons for choosing a .ie domain included:

• The .ie domain communicates a strong local presence for Bridgette’s local market
• The .ie domain adds a sense of ‘Irishness’ for overseas suppliers and potential clients. In a strongly creative business like Bridgette’s this greatly help in the development of strong partner relationships.

Following the decision to go with a .ie domain Bridgette next had to find a design and development partner. After discussion with several firms Lucidity Technology won the contract to implement and host the Bridgette website. While Bridgette created the unique brand design for the website, Lucidity implemented the technology to allow Bridgette exercise all her creative talents.

The result is a website that expresses all the unique elements of the Bridgette range under a single, immediately identifiable brand. Bridgette has full control over product upload and display within the framework of the site. The site is easy to navigate and browse for a clientele who are not necessarily computer literate.

Bridgette has been delighted with the results of her www.bridgette.ie implementation. Her website is the first place she sends potential clients to view her diverse range. The site gives a beautiful impression of the Bridgette style and gives the viewer a real feel of walking through Bridgette’s studio. The .ie domain gives the final personal touch of a truly Irish designer with a truly Irish site.