Blog

Music Site VEVO has increased its Facebook referral traffic by 600% since it integrated the Social Network’s Open Graph share platform in March. It has also doubled the amount of registered users; they have essentially signed up in 60 days what has taken them two years to gain previously. This is yet another example of how Social Media is becoming such an integral part of our online lives. Already VEVO have a deal with Google to display videos on YouTube (currently VEVO is only available in the U.S., Canada, Australia, New Zealand, Republic of Ireland and the U.K. and so has to go to a licensed...

Read more

The megalithic Google may have had a few scares from the Facebook IPO on Friday and the debated threat of Social being the new Search, but in some ways it’s like a child administering a slap to a burly night club bouncer: Google is still the big shot in the online realm and is not going anywhere anytime soon. According to our Irish comrades in online research company StatsCounter, Google Chrome is now the most used browser on the web. As can be seen in the graph below (via The Next Web) Chrome has risen slightly above Microsoft’s Internet Explorer (IE), which has been dominating web browsing...

Read more

When coming up with a blueprint for a website to promote their brand, companies often get caught in the style over substance melee and then forget about the most important element to be considered: the user. You can have the slickest web design or the most exciting video ads but if you don’t make it easy for the user to navigate around your site, you will lose out on conversions. We had a chat with one of our designers to explain why User Experience (or 'UX') is so important for a company’s online marketing campaign or eCommerce Site. Building a great website is like assembling a machine:...

Read more

One of my favourite quotes from 2010's The Social Network came from the Erica Albright character (played by Rooney Mara), Mark Zuckerberg's one-time girlfriend. After Zuckerberg (played by Jesse Eisenberg) had used his internet savvy to publicly humiliate her, Zuckerberg approaches his ex in a restaurant, hoping to reconcile the relationship, only to be rebuffed. 'The internet's not written in pencil, Mark' she reminds him. 'It's written in ink.' This quote reminds us of the self-archival nature of this industry, unlike any that's come before it. Particularly following the dawn of 'Web 2.0'...

Read more

“Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.” Ever since its inception Lucidity Digital has always been a fluid, ever-evolving entity. In the areas of web design and development, SEO and SEM, and Social Media, Lucidity has always been imaginative and innovative. And as Einstein’s quote demonstrates, imagination is continually growing, a positive phenomenon that is never restricted by tired old cynicism or cronyism. And so it goes...

Read more