Blog

We can’t all be Steve Jobs. And we can’t all have CPUs for brains. So when you hear a tech geek waxing lyrical on mobile applications, SDks and APIs, your company may be deterred from considering technologies beyond your basic website. You may have a not altogether irrational fear that Bill Gates will drop you a mocking email (or IM – keep up with the times!) because you haven’t a clue what html5 is. You are looking to sell a product or a service, not have robotic recall of obscure development code. What you can do is think how such technology will benefit your customers, and by consequence...

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With the Explosion of mobile usage In the Last Decade, Mobile Sites are Becoming More Essential. Browsing websites on a phone can sometimes be an arduous task. Traditional websites are designed to be viewed on the large screens of desktop or laptop. A website that has been designed to be beautiful, functional and usable can suddenly become a nightmare for the mobile user. Buttons are too small, text is squashed or the site seems to take an age to load. In a lot of cases the user is either unable to find the information they are looking for or end up leaving the site because it’s taking so...

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One of our developers advises businesses what Mobile apps would suit different products or marketing campaigns There is an inherent trade off when choosing which approach to use when developing for mobile platforms. The closer an app gets to being a Native App, the better the overall user experience is. But, the cost/time of development also increases dramatically. A web app can be built once and run on multiple platforms, decreasing development time and cost. Whereas, a Native App will have to be built once for each platform it is required to run on (iOS, Android, RIM, Windows Phone 7 and...

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Research in Motion (RIM) has finally made available to developers the tools to create apps on the highly anticipated BB 10 smartphone. The "DevAlpha" device has a 4.2 inch screen with pixel resolution of 1,280 x 768 and a HDMI output for mirroring. At the Blackberry Jam conference today, developers from around the world are being given a a prototype of the devices and can now download the Blackberry 10 SDK (Software Development Kit). The kit includes key APIs as well as tools for building HTML 5 apps that have native-like abilities. Some of the team at Mashable got a brief look at the DevAlpha...

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Great web design will add a major boost to your online marketing campaign. "Show, don't tell' is a mantra that was regularly repeated when I did my Masters course in Creative Writing. Even in the area of text, being too 'wordy' is bound to alienate your readers (unless you are Philip Roth and want your readers to feel the meandering isolation of the sub-conscious in turmoil...and breathe). You need to give your audience space to visualise their version of the world you present to them so that they can be encapsulated comfortably for the next few hundred pages. People love visuals, even in...

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