Social media marketing is the promotion of your business, charity, organisation or website through social media channels, Twitter, LinkedIn, YouTube, Facebook etc.  The benefits are increased links, traffic and the positioning of yourself as an authority on your chosen subject.

It is low cost and high impact.  There is no other low cost promotional method out there that will give you such large numbers of traffic.  The more of an authority you position yourself as, the more you will have returning traffic and so the chance to promote yourself and your services.

Do you sell products and or services? 

Do you publish content for advertisement revenues?  If so, social media marketing is the most important tool in your armoury.

Are you one of these people?

  1. Are you the kind of person that does not know much or anything about social media?
  2. Are you the kind of person who is interested but don’t know how to use it?
  3. Are you the kind of person who does not believe in the value that a social media strategy can bring to any site or business.

Read part 2 of this blog.

Guy Fagan
Director - Lucidity Digital
02/09/2010
www.lucidity.ie