Jay-Z may not be the first person you would think of in relation to wireless energy. But he is a big advocate (and investor) of the technology, so much so he has become a spokesperson for the Duracell Powermat, a partnership that aims to create a Wireless Power Nation in the United States (and by extension Europe and the rest of the world if it is successful) 

Jay-Z

Rapper and entrepreneur Jay-Z is a spokesperson for Duracell Powermat.

"I believe in the future of wireless energy and I believe that Duracell Powermat is the company to bring on the revolution," says Jay-Z. "I'm partnering with Duracell Powermat because they're providing the solutions for the future."

One of the solutions they are providing is to a very modern day problem. Smartphones, and in particular the iPhone, have capabilities and functions that are not really matched up by their battery power. You're at the concert of your favourite artist and you get carried away with videoing a 22 minute guitar solo or instagramming the hell out of a stage set up with already ambient strobe lighting. Then you go to make a call to get a taxi home - battery dead! A common occurrence. and certainly not a favourable one to occur especially if you're stuck out in the middle of Skid Row with no juice to use your smartphone.

Duracell Powermat

The Duracell Powermat (via Mashable)

Powermat has found the solution to this energy defecit - with a powermat cover on your phone you can set it down on wireless energy hotspots, roughly twice the size of your phone and zzt! it's a hummer, and you're juiced up for another few hours. 

It's not a new development concept but the Powermat version of the design is less bulky, making it easier to integrate into public places such as restaurants, gyms, coffee shops and airports. Even Jay-Z has integrated several of these hotspots into his 40/40 sport's bar and lounge in New York City.

 40/40 club with Duracell Powermats 

Jay-Z's 40/40 Club soupped up for charging your smartphone (via Mashable)

The hope, according to Duracell Powermat CEO, Ron Rabinowitz, is to increase your smartphone's reliability in managing everyday tasks and communications. By partnering with various businesses such as GM and LaGuardia Airport, Duracell Powermat is showing that wireless energy is a viable and easily accessible technology that can make your day run that that bit more smoothly.

Do you think wireless energy is a good idea? Would you be afraid of leaving your phone down on a bar  or any other public place? Talk to us on Facebook or Twitter and give us your thoughts.