lucidity blog

Is Social Media marketing important and do I really need to master it? Part 1

Thursday 02 September 2010 | Posted by: Guy

Social media marketing is the promotion of your business, charity, organisation or website through social media channels, Twitter, LinkedIn, YouTube, Facebook etc.  The benefits are increased links, traffic and the positioning of yourself as an authority on your chosen subject.

It is low cost and high impact.  There is no other low cost promotional method out there that will give you such large numbers of traffic.  The more of an authority you position yo... more


Integrating Twitter into my website. Who can I talk to?

Thursday 04 March 2010 | Posted by: Guy

Here in Lucidity we have embraced Twitter and use it regularly.  See @luciditytech
December of last year saw our first end to end, enquiry to sign off, web deal done over Twitter.
See the www.lucidity.ie homepage and you will see we have integrated a Twitter box.
 
You can have one of these social media feeds one your site from as little as €250.00
 
Give me a call if you have any queries, any comments or if you just wish to talk about soc... more


Part 2 : Why should I use Twitter commercially?

Thursday 04 March 2010 | Posted by: Guy

6. Meet New People- But you don’t have to follow just the people you know. You can also make valuable new contacts with Twitter. It doesn’t matter if you’re looking for people to work for your company or you just want to interact with others who like the same music as you, you can find all the new contacts you need through Twitter. Take the time to look through their profile, website links, and past Tweets to determine if it’s someone you’d be interested in following.

7. Be... more


Part 1 : Why should you use Twitter commercially?

Thursday 04 March 2010 | Posted by: Guy

1. Keep Track of Breaking News- One of my favourite things about Twitter is it keeps me up to date with all the news that’s important to me. I’m not just talking about world news that you can find on Sky / CNN or anywhere else. I mean industry news that often flies under the radar. By following the right people, I always have the latest niche news I can’t find anywhere else.

2. Monitor Your Reputation- If you’re using twitter for professional purposes, it can be an effective ... more


Is Twitter (Micro-Blogging) for me? Random thoughts on the subject...

Thursday 04 March 2010 | Posted by: Guy

Twitter is one of those things that either you get or you don’t. If you don’t get it, then you probably won’t miss it that much since it was never a part of your daily life. But if you get Twitter, and you have used it, then you understand just how powerful a tool it is…and you probably can’t imagine not using it on a daily basis.
 
It has revolutionized the way I do many things in the area of communication, work, relationships, hobbies, news, trends, collaboration, et... more


Developing and deploying websites

Wednesday 16 September 2009 | Posted by: Shai

Have you ever wondered what happens behind the scenes when we develop a website for you?

In Lucidity we have developed procedures that allow us to deliver high quality websites consistently, while quickly responding to any changes that need to be made as we go along.

Collaboration:
Websites in Lucidity are developed as a team. While the Internet offers great tools for collaboration, there’s nothing like having all the developers in th... more


Microformats

Thursday 10 September 2009 | Posted by: Niki

What are microformats?

Microformats are basically existing HTML and XHTML tags structured in a standard way to convey specific information, like address, events, reviews etc. They are not intended to directly help end-users but are instead intended to be interpreted by software. 

Microformats are viewed by some ... more


Get started with Sharepoint

Wednesday 09 September 2009 | Posted by: Emmett

One of the great aspects of Microsoft’s Small Business Server 2008 offering is what it bundles into the package, e.g. a windows domain controller, email server and file and print server platform.

The default install of Microsoft SBS 2008 also comes out of the box with a powerful collaboration pl... more


Dedicated Servers

Tuesday 23 June 2009 | Posted by: Guy

A dedicated hosting service, dedicated server, or managed hosting service is a type of Internet hosting in which the client leases an entire server not shared with anyone. This is more flexible than shared hosting, as organizations have full control over the server(s), including choice of operating system, hardware, etc. Server administration can usually be provided by the hosting company as an add-on service. In some cases a dedicated server can offer less overhead and a larger return on inv... more


Shared Hosting

Tuesday 12 May 2009 | Posted by: Guy

Are you considering writing a blog, setting up a personal website, doing some photo sharing or hosting a forum?
Are finances not what they once used to be or do you just wish to trial a new project and not expose yourself to financial risk?
If the answer is yes, you should consider a Shared Hosting platform for your new venture.

Shared Hosting is probably the most common type of web hosting available. It can be UNIX, Linux or Windows based hosting, depending on the operating sys... more


Twitter integration on lucidity.ie

Tuesday 07 April 2009 | Posted by: Dermot

One of the things we wanted for the homepage of our site was twitter integration. I wanted to display the most recent 2 tweets from our twitter page. In this post I will discuss how I did this and how I optimized it in a way that minimized the impact on page response time.

The first step was to get the tweets. Since the site is built with Ruby on Rails, I was able to use the excellent twitter gemmore


Web Accessibility

Thursday 19 March 2009 | Posted by: Niki

Why is Accessibility important for your website?
In recent years as the net has become more engrained in our everyday life the issue of accessibility has become more and more prominent. It is estimated that 6% of the population is visually impaired. Add to that people that are also deaf / hard of hearing and people with cognitive/learning disabilities. That’s a large portion of the populous.

We also need to consider the people that browse t... more


8 Tips For Launching Your Website (Part 2)

Tuesday 03 March 2009 | Posted by: Dermot

Go here for for part 1.

5. Be different
The content and design of your site should emphasize clearly and succinctly to a user what makes you different than your competitors. You need to communicate the organisation's distinct brand and personality.


6. Be the same
While you should certainly innovate when it comes to your message, you should be wary of innovating in how yo... more


What is a VPS, and why it might be the right choice for you?

Thursday 26 February 2009 | Posted by: Shai

Lucidity offers a gamut of hosting services tailored for your needs.

On the lower end, we offer shared hosting. The problem with shared hosting is that you have to share, yuck! Resources are shared between all users, you can't install software on the server because it will affect other users, and you have to share CPU and RAM resources between all clients. Also any issue with other websites hosted on the same server may affect your website as well. Shared hosting is out of the question... more


Why SBS 2008?

Friday 20 February 2009 | Posted by: Emmett

Small Business Server 2008 is the latest incarnation of the Microsoft server offering for SMEs and was released in November 2008. SBS is quite possibly the most compelling software offering ever developed by Microsoft as it combines a Windows Server infrastructure along with Microsoft Exchange and Windows Sharepoint for email and collaboration, for what is essentially a knockdown price. However, the real gem in the offering is the ease in which mobile access to the systems is configured. S... more


SEO / Search Engine Optimisation Top Tips - Part 3

Wednesday 18 February 2009 | Posted by: Guy

Are you worthy?: Search Engines place big emphasis on how high your sites link popularity is. Be popular! Be link-worthy. If your content is poor and your site is not of a high quality, who is going to link to you? Very few, all but the desperate will say no. They are ways that you can request thousands of links; it’s not worth it if the site is poor. Worthy sites will be linked to naturally and without having to ask for the link. Feel free to trade l... more


Microsoft Office? I didn’t know it could do that! - Part 2

Monday 16 February 2009 | Posted by: Jim

Part 2: Excel Pivot Tables

One of the biggest issues for most SME’s is having quality business information at their fingertips, total sales, gross margin, units sold, sales commission, daily/weekly/monthly breakdowns etc, etc. Sounds difficult a lot of reports and a lot of hassle! expensive accounting and reporting software? No! Microsoft Excel and pivot tables will do just that. The really great thing about a pivot table is how easy it is to r... more


8 Tips For Launching Your Website (Part 1)

Wednesday 11 February 2009 | Posted by: Dermot

We've helped a lot of people launch websites. We've done many types of sites: property sites, e-commerce sites, sites for services, product sites, brochure sites. Many of these sites were from organisations who had never launched a website before. We've seen what works and what doesn't. If you are planning on starting a new website or re-developing an existing website, you need to do or think about the following: 1. Have a business model
If you own a business, you can... more


SEO / Search Engine Optimisation Top Tips - Part 2

Tuesday 10 February 2009 | Posted by: Guy

5. Keywords:
Keyword Research: Research your keyword phrases. You think you know what people will search for you under; you may be surprised to learn that what you think and the reality of the situation are two different worlds. Use tools such as KeywordDiscovery, Wordtracker or Google's Keyword Tool. Never use general keywords such as "golf" or "computers," as they are not what you... more


SEO / Search Engine Optimisation Top Tips - Part 1

Friday 06 February 2009 | Posted by: Guy

1. Domain Names:
Old vs. New Domain Names: If you own a Domain Name and have done so for a while, use it. Try not to purchase a new one unless it’s absolutely necessary. Search Engines will rate older names higher. New Domain Names will take from a few weeks to a few months to achieve “normal” levels of traffic.
Multiple Domains: How diverse is your web site? Coul... more


Microsoft Office? I didn’t know it could do that!

Monday 02 February 2009 | Posted by: Jim

Part 1: Microsoft BCM (Business Contact Manager)
As you are probably aware the Microsoft Office suite offers companies an enormous array of software, which the vast majority use on a daily basis. The reality is that most users only scratch the surface when it comes to the functionality that’s pre bundled in your Outlook, Word, and Excel etc. It is with this is mind that this first blog in Lucidity Technologies Networks section is being written, to ... more